If you’re promoting a product or service then you’ll most likely want a domain name that accurately reflects the nature of your site. Not only is this useful for potential visitors it’s also extremely valuable in helping get your site ranked well. The very best domains are those that contain the exact words that people are searching for, known as exact keyword domains. Here’s a quick and easy way of grabbing a few ideas on how to start in looking for an exact keyword domain.

Let’s say you want to make a site that sells umbrellas, it’s a bit of a silly one but it’s just to demonstrate the principle. First head on over to the adwords keyword tool or any other keyword tool of your choosing and type in your search term “umbrellas”. The tool will throw back 100 of the most popular umbrellas related search terms, which you can then order by the greatest number of searches to the fewest. In this example I see patio umbrellas, beach umbrellas, market umbrellas, garden umbrellas etc etc.

Now either export the list or copy and paste it into a text editor, then you want to strip out all the numbers so your just left with the search terms on their own. This is a little laborious but once you get going it doesn’t take long. If you want to download the file I made on umbrellas just to test this out then here it is.

Ok now you have your list of keywords head on over to Godaddy’s bulk registration tool paste in your list. Choose the extensions you may be interested in and click search (I only consider .com, .net and .org in that order I steer well clear of .info’s and .biz etc.) You’ll see a ton of unavailable domains in red, scroll past these and you’ll notice those that are available. In this particular run there were a few that might be worth a look:
LADIESUMBRELLA.NET
WEDDINGUMBRELLA.ORG
SMALLUMBRELLA.NET
LARGEUMBRELLAS.ORG
LADIESUMBRELLAS.NET
BUYUMBRELLA.ORG

Here’s the full list of what was available at the time of searching.

All of these might be useful for affiliate marketing microniche sites, but their usefulness and potential for income will depend on three other factors.

  • How many people are actually searching for those terms?
  • What is the competition for those search terms?
  • Can I, as an affiliate, make money from it?

In future posts I’ll be looking at each of those criteria in more depth, using the umbrella domains we’ve already determined are available to register.

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Filed under: Beginner • Domains • Intermediate • Keywords • Micro Niche Sites

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